Discuss the macro environmental trends that have led to Netflix's success in recent months. And also discuss the micro environment factors.

Case: In the recent lockdown, economy has fallen and world is facing worst recession of history, But the business has been as good for Netflix as it has recent new subscriber in last few months. In early 2017, Netflix surpassed 10 billion subscribers which is a remarkable achievement. Clearly, all these new customers are good for the company's financials. Customers are signing up for the same reasons they always have the convenience of watching movies without leaving home. But a large size of user population is looking for less expensive means of entertainment and they can switch to pirated websites to watch movies free of cost. But still Netflix is leading entertainment source of current era, as if you open YouTube, before watching any video there is an advertisement for Netflix which is creating market and attracting subscribers. Whatever the case, Netflix appears to have a product that blooms in bad times as well as in good