Discuss the problems of profit planning at Key West Lime Pie.

How could you address these problems by focusing on the interconnected strategic budgeting cycles?

Provide a thorough analysis to justify the answer.

case study: https://gazettereview.com/2017/05/key-west-key-lime-pie-co-update-happened-profit/

Located in Key West Florida, Key West Key Lime Pie Co. It is co-owned by Jim Brush and his girlfriend Allison Sloat. They started the business with a mere $1200. Since then, they've been named the best pie by American Pie Council which is a long way from selling pies on the side of the road. Although they generate $1.4 million in sales, they can't turn a profit. They have multiple locations that are each sucking up resources, including a shipping facility that doesn't make any money at all. They are struggling to pay all of their bills, and have a bunch of dedicated employees on the line if the business folds.Key West Key Lime Pie Co. needs to get their act together.