Discuss the questions as an open debate, but as if you were marketers discussing ethical issues on advertisement and promotion.

Answer each question with the conclusion of its debate.

1. Should fast food restaurants be liable if customers sue them for contributing to their obesity?

2. Some consumer advocates have protested against the use of super thin models in advertisement, claiming that these women encourage others to starve themselves to attain the "waif" look. Other critics respond that the media's power to shape behavior has been overestimated and that it is insulting to people to assume that they are unable to separate fantasy from reality. What do you think?

3. Does sex sell? There's certainly enough of it around, whether in print ads, in Tv commercials, or web-sites. Perhaps the appropriate question is not does sex sell, but should sex sell. What are your feelings about the blatant use of sex to sell products? Do you think this tactic works better when selling to women than to men? Under what conditions (if any) should sex be used as a marketing strategy?

4. Construct a consumption biography of a friend or a family member. Make a list of his/her favorite possessions and see whether you can describe this person this person's personality just from the information provided by this catalog. (One person presents the list of possessions of the friend, the other team members describe the personality. In case there are 3 members in the team, include both answers and mention which one got closer to the real personality).

The questions are from the end of chapter 5: Consumer Behavior Challenge. They are questions 3, 6, 7 and 10 (Solomon, et al., 2017, p. 145).