Discuss the ratio information about Alphabet and Apple company. Discuss the impact of the ratios and how the numbers could be interpreted. You may bring in other opinions of experts in the field in this section. Use only the ratios that are appropriate to Alphabet and Apple company. For instance, inventory turnover would not be appropriate for eBay. Try to organize the ratios into small pieces of information rather than giving your reader just a page of ratios. Be sure to give ratios for at least 3 years so that you can talk about trends.