Discuss the relationship among quality, value and satisfaction and their roles for developing a long-term relationship with customers. Explain in details.
Discuss the relationship among quality, value and satisfaction and their roles for developing a long-term relationship with customers. Explain in details.
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Step: 1
The relationship among quality value and satisfaction is crucial for developing longterm relationships with customers Lets explore each concept and their roles in fostering customer loyalty Quality Qu...
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Authors: Gerald Albaum , Alexander Josiassen , Edwin Duerr
8th Edition
1292016922, 978-1292016924
