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Discuss the relationship between customer needs and customer wants, Give specific examples Describe the changes that could effect retail competition. Illustrate your answer Briefly discuss
- Discuss the relationship between customer needs and customer wants, Give specific examples
- Describe the changes that could effect retail competition. Illustrate your answer
- Briefly discuss the Stages of the Retail Life Cycle
- What are the external environmental factors affects the retail marketing?
- What major types of marketing intermediaries occupy retailing sector?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
