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Discuss the role and value of a strategic group mapping in evaluating a company's external environment. Answer this question based on the comparative positions of
Discuss the role and value of a strategic group mapping in evaluating a company's external environment. Answer this question based on the comparative positions of the companies shown in the strategic group map of selected pizza chains that appears in Chapter 3 of the textbook. Compare and contrast several of the positions shown in this strategic group map in answering this
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