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Discuss the role marketing plays in the company-wide strategic planning process. (AASCB: Written and Oral Communication) Describe how a company's mission statement and objectives affect

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Discuss the role marketing plays in the company-wide strategic planning process. (AASCB: Written and Oral Communication) Describe how a company's mission statement and objectives affect the way management plans its business portfolio. (AACSB: Communication; Reflective Thinking)

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