Discuss the role of effective marketing and ethics in the application of your risk reduction intervention. Which means of marketing would you employ, and how would you ensure they are ethical? Employ communication pathways used to engage in fire and life safety education concepts. Which communication pathways would you implement for your risk reduction intervention, and why? Who is your intended audience? Describe the use of data to support and guide your risk reduction intervention. Include data that supports your initiative. You may use the data you harvested in Unit V. Discuss support that you will need to complete the intervention