Discuss the role of social media in e-commerce. According to Henderson (2020), social media has about 59% of online users. In some ways, social media has disrupted marketing as we know it. Discuss how savvy businesses can harness social media to encourage business success. What are the challenges they face? How do businesses 'keep up' in an environment that changes so rapidly?

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Social media has become an integral part of ecommerce reaching a vast audience of online users Savvy ... View the full answer