1. Discuss the strategic planning process and its relationship to the marketing management process:
2. Discuss the methods of market segmentation its relationship to the marketing management process.
3. Discuss the process of the product planning process.
4. Discuss the strategic importance of Relationship marketing and its effect on the success or failure of the organization's marketing program.
5. Discuss the various pricing methods and the elements that influence the pricing of products.

Please Cite references