Question
Discuss the THREE (3) broad processing categories of services and their marketing implications for Starbucks (American multinational coffeehouse). Support your answers with examples. People prcocessing
Discuss the THREE (3) broad processing categories of services and their marketing implications for Starbucks (American multinational coffeehouse). Support your answers with examples. People prcocessing a) why employee importance to Starbucks ? b) what Starbucks employee do ? c) d) mental processing a) Why this advertising important to Starbucks? b) c) information processing a) why Starbucks apps is important?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
