1. Discuss the types of information sought by consumers.
2. Kerri is purchasing a new washer and dryer. Name and describe all the primary sources of information available to her.
3. With respect to the Internet's role in information search and decision making, marketers have at least three major strategic issues to deal with. Identify all three issues, and discuss the first two.
4. Discuss the market characteristics that influence the expected benefits and perceived costs of search.
5. Grant is the marketing manager for a consumer package goods manufacturer. He realizes that consumers use nominal decision making when purchasing his products. Explain how the marketing strategies and tactics he should use would differ if his company's brand is in the consumers' evoked set compared to when it is not.