Discuss the use of marketing research to be used to gather information on present or potential customers. Which forms of marketing research would be best for gathering consumer information relating to the Xbox

Briefly explain several external forces that affect Xbox marketing planning and strategy.

Briefly explain or discuss the aspects of the organization's customer relationship management program.

Briefly explain which consumer characteristics-personal, psychological, cultural, situational, and

social matter most in the purchase decision.

Briefly explain how Xbox is positioned in the market. Quote or create a positioning

statement for Xbox, and explain its rationale.