Discuss the world of advertising and integrated brand promotion.

Evaluate the social, ethical, and regulatory aspects of advertising.

Analyze the value of traditional advertising.

Develop promotional strategies to assist and encourage consumers to purchase the product or service.

Identify the nature of the Internet as a medium for communicating and advertising.

Discuss the role of support media.

Create an advertising campaign that considers the above sections and encourage consumers to purchase the product or service, as well as assists in the development of consumer brand loyalty to the organization and the organization$$s product line.