Discuss THREE (3) research approaches for gathering primary data that should be used by Lumosity to better understand the targeted markets prior to offering their services. Provide examples to support your answers.

Shan Foods Pvt. Ltd. is a company producing canned foods. Below are the company's financial statements: Shan Foods Pvt. Ltd. Statement of Comprehensive Income for the year ended 31 August 2018 RM Sales revenue 5,400,000 Cost of goods sold (1,800,000) Gross profit 3,600,000 Operating Expenses Administration expenses (290,000) Distribution expenses (100,000) Depreciation expense (60,000) Other operating expense (300,000) Profit before interest & tax 2,850,000 Interest expense (270,000) Net profit before tax 2,580,000 Income tax expense (480,000) Net income 2,100,000 Shan Foods Pvt. Ltd. Statement of Financial Position as at 31 August 2018 2017 2018 RM RM RM RM Non-current Assets Delivery Car 1,200,000 1,800,000 (-) Accumulated (240,000) 960,000 (300,000) 1,500,000 depreciation Current Assets Bank 1,650,000 2,373,000 Account Receivable 600,000 300,000 Inventory 150,000 180,000 Total Assets 3.360.000 4.353.000 Non-current Liabilities Loan 960,000 1,260,000 Current Liabilities Accounts Payable 180,000 270,000 Operating expenses 63,000 66,000 payable Shareholders' Equity Ordinary share capital 957,000 957,000 Retained earings Total Liabilities & Equities 1,200,000 3,360,000 1,800,000 4,353,000 Required: (a) Prepare the statement of cash flows for Shan Foods Pvt Ltd. for the year ended 31 August 2018 using the direct method. (Show all calculations) (19 marks) (b) Discuss three strategies that businesses can implement in order to improve their cash flow position. (6 marks) [Total: 25 Marks]