Discuss What is Omnichannel and the strategies of this concept and how firms can get benefit from this concept? Please explain and have some proof or your thoughts All answers must include APA 7th in-text citation (video and research) as well as APA 7th edition references. Please refer to the Discussion Post Grading Rubrics for requirements. All reference links should be valid! References should be from valid books, journals and well-reputed articles. There is no need for a table of content, executive summary.