Discuss what message retrieval is and how it works. Then apply your definition and thoughts to an example of a company who uses specific tactics to affect your message retrieval. In your response, be sure to explain what it is they are specifically doing to affect your knowledge of their product or service, also the reaction you believe they are trying to evoke, how does their marketing tactics influence your decisions or behaviors? Why or why not.

List a company or organization that has recently been in the news for either doing something really bad or something really good, discuss the company and the incident and what attitudes you had about the company before and after the incident occurred. Explain what the company did to try to change the way you felt about them.