Discuss whether marketing research would be valu

able for the types of organizations that follow. If you

believe that marketing research would be valuable,

describe in detail how it would be used to aid in de

cision making.

a. A bank

b. A multinational oil company

c. A retail shoe store chain

d. A Mercedes dealership in LA? In NY?

e. A candidate for the U.S. Congress, representing a

district in Chicago

f. The L.A. Lakers

g. A distributor of large-screen televisions operating

in Mexico City

h. The English Department at your university

i. A wheat farmer in Nebraska with 850 acres