Discuss your COE: NIKE

Please discuss your Company of Expertise (COE) using the sections outlined in these guidelines.

Here are the sections of your COE assignment:

1.0 Introduction of your COE.

2.0 COE SW Analyses:

2.1 COE Strengths (3 strengths in order of importance)

2.2 COE Weaknesses (3 weaknesses in order of importance)

3.0 Competition Analysis.

3.1 Primary competitor at your COS: Discuss the primary competitor of your COE. Compare your COE with their primary competitor. Use a table to summarize and compare the strengths and weaknesses of your COE and its main competitor.

4.0 COE target market analysis. Discuss the consumers that your COE is targeting in your COS.

5.0 References

Use 1-3 scholar references for your COE. Your references should be APA formatted. Your APA references should appear in the body of your discussion.

Please, do not use more than 5 scholarly references in your COE analysis (maximum).

Page limit: 1 page including your references. 2 pages at maximum with references.