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Discussed about marketing communication objectives, make it longer as possible 8-1a. Setting Marcom Objectives Marcom objectives are general outcomes that the various marcom elements try
Discussed about marketing communication objectives, make it longer as possible
8-1a. Setting Marcom Objectives Marcom objectives are general outcomes that the various marcom elements try to achieve individually or collectively. Three major reasons why it is essential that objectives be established prior to making implementation decisions: . Achieving management consensus. . Guiding subsequent marcom decisions. . Providing standardsStep by Step Solution
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