Discussion #4 Planning for Market Coverage (2%) - DUE: JULY 12, 2022 This discussion exercise is on planning for market coverage for a month. Sales reps are required to make 100 visits to the market territory, and have the freedom to choose the allocation of visits to different parts of the territory but must achieve the highest possible sales to justify their costs to the company and earn incentives. Details on the nature of the territory, and its pockets of high potential, medium potential, and low potential are given below in the Note on the Exercise, and so are the three categories of customers (who like you & your products, who are neutral to you or who dislike you & your products) in terms of their relationship with the sales rep. In short, allocate 100 visits to 9 pockets in which the market territory is divided. Use your skills to plan a rewarding market coverage. Should you be making any assumptions please state those clearly, and like-wise must give reasons in support as explaining why you allocated more visits to some pockets, less to others and/or least to any pocket. Note on Discussion Exercise on "MARKET COVERAGE PLAN" Given below is an outline of your market territory. It comprises of three types of customers with varying nature of the relationship with you and your products. In terms of market potential, while the overall market is growing at an average monthly growth rate of 10%, your customers( channel partners) are located in three pockets of the market territory categorized as 'high' market potential territory. 'medium' market potential territory, and 'low' market potential territory. You are planning for market territory coverage for the next month. You are required to make 100 personal (physical) visits during the month to your entire market territory. (Distance to the territory pockets, number of customers per territory pocket, and the amount of time you spend with each of your customers (channel partner) during your visit are taken as the same and of equal significance). The Task: How would you allocate/ distribute your 100 personal (physical) visits to each of the "9" (nine) units of the market territory to obtain the optimum results. In other words, how many visits you will make to each of the units numbered as 1 to 9. (See key to these units in the next para). Please ensure that the grand total of visits planned neither exceeds nor falls short of 100 visits. You are