DISCUSSION & ANSWER QUESTIONS 1, Compare brick-and-mortar and click-and-mortar organizations, 2. Why is buying with a smart card from a vending machine considered EC? 3. Explain how EC can reduce cycle time, improve employees' empowerment, and facilitate customer service. 4. Compare and contrast viral marketing with affiliate marketing. 5, Identify the contribution of Web 2.0. What does it add to EC? 6. Discuss the reasons companies embark on social commerce. 7. Distinguish an enterprise social network from a public one such as Facebook. 8. Carefully examine the non-technological limitations of EC. Which are company dependent and which are generic? 9. Relate the social customer to social business