Discussion / Choose an organization Personal Brand Assignment Question: Based on the job requirements posted, do you have the knowledge, skills, and/or experience to excel at this position? Explain based on your SWOT. I want you to conduct a SWOT self-analysis to truly assess your Strengths, take ownership of your Weaknesses, and consider Opportunities to enhance your Strengths and mitigate or eliminate your weaknesses. Lastly, consider what Threats could stand in the way of you taking advantage of these Opportunities. This is an exercise for your own self-improvment, but it is generally used by organizations to assess themselves as well as their competition. You will use this tool in the preparation of your term project to assess the organization for which you will create a social media marketing plan, and evaluate how your organization stacks up to its two cheif competitors