Discussion Issues

Specify an industry and research to identify at least two environmental trends for at least three environmental domains (categories) below(a-f). This is a total of a minimum of six trends. Your format is:

1. Industry (Could by your SBU's Industry)
   1. sociocultural forces and demographic shifts
   2. economic trends
   3. competitive trends
   4. science and technology
   5. political and legal
   6. major global forces.
2. Describe and justify how these environmental factors will influence a marketing strategy. Be sure to cite your sources.