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Discussion of two strategic marketing theories that are relevant to KFC and their threat of Saturated market competition. Use academic sources to discuss the theory
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Two strategic marketing theories that could be relevant to KFCs situation in a saturated market are Porters Five Forces and Blue Ocean Strategy 1 Porters Five Forces Porters Five Forces is a framework ...Get Instant Access to Expert-Tailored Solutions
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Management Leading And Collaborating In The Competitive World
Authors: Thomas Bateman, Scott Snell
9th Edition
0078137241, 9780078137242
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