Discussion - Omni-Channel Discussion Topic Discussion Topic Due April 20 at 8:00 AM Both questions were so good I couldn't decide. Please answer ONE of the questions below. 1. Select a familiar omnichannel retailer (you learned about them last chapter). Evaluate its website in terms of how well it provides value to its customers. Do you believe that offering multiple selling channels to customers enhances their shopping experience? How does it help the retailer? Explain your answer. Be sure to cite examples from the web and tie to the chapter. 2. How do JCrew.com and Gap.com provide value to their customers beyond the physical products that they sell? Why would a customer purchase online instead of going to the store? Under what circumstances would the customer prefer a store-based experience? Please be sure to tie your position back to what you have learned from the text