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Discussion Overview In this discussion we will explore how Aldi should compete within the grocery industry. We will extend our analysis beyond industry analysis to

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Discussion Overview In this discussion we will explore how Aldi should compete within the grocery industry. We will extend our analysis beyond industry analysis to understand how internal analysis can be used to identify sources of competitive advantage. To begin, please carefully read the Aldi and the Hard-Discounters March Across America case at: https://hbsp.harvard.edu/tu/eea87f42Conduct an industry analysis for the grocery industry and explain whether the grocery industry is attractive. Conduct on internal activity analysis to critically evaluate Aldi's competitive advantage. What are the most important sources of competitive advantage for Aldi? Evaluate and explain whether Aldi's competitive advantage is sustainable

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