Discussion Point 1 "... felt that the customer segments for fruit juices could be better classified based on consumer buying behaviour rather than on demographics or socio economic classification ..." Did this piece of information surprise you? Would you have thought socioeconomic would have been enough or important? How about information on both? Discussion Point 2 Section 1 of the Conclusive Research Requiring respondents' name and details Necessary? Should every survey be preceded by a pilot survey? Discussion Point 3 Why Ahmedabad? Should choice of Ahmedabad be based on some research? Questions based on Fruitzone India Limited (B)- Designing the Research Questionnaire