Discussion Points (You may respond to the discussion with PowerPoint presentations, YouTube videos and concept maps in addition to written text):

• Explain the benefits and drawbacks of personalization and mass customization of e-tailing. Please provide examples to support your answers.
 
• What are Amazon.com, Inc.critical success factors? Is its decision not to limits its sales to books, music and movies, but to offer a much broader selection of items, a good marketing strategy? How valuable isAmazon.com, Inc.web services? How does Amazon.com, Inc.compare to Alibaba.
 
• Discuss why schedule management and scope management are critical to Amazon.com, Inc.e-project success.
• What are the limitations of e-tailing? And where do you see e-tailing going?