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Discussion Question 1: Consider one of the earliest international expansion strategies by a major company, that of Toyota entering the U.S. market. Recall that Toyota

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Discussion Question 1: Consider one of the earliest international expansion strategies by a major company, that of Toyota entering the U.S. market. Recall that Toyota chose to enter the U.S. market through a joint venture. Why did Toyota choose this entry method over other alternatives such as exporting or a wholly owned subsidiary? In order for Toyota to be successful in the U.S. market. what core competencies had to be transferred to the joint venture? Discussion Question 2: Compare Toyota's strategy to those of BMW. Mercedes, and Nissan, all of which expanded Into the U.S. market through wholly owned subsidiaries, Did the timing of market entry have an effect on the choice of entry mode (all of these firms entered the U.S. later]? What advantages did BMW, Nissan, and Mercedes gain over Toyota? Were there any disadvantages? Why did all of these companies choose to locate in the Southern part of the country

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