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Discussion question - based on Sham Wow direct marketing commercial Have a look at the Shamwow direct marketing commercial. This spot presents itself like something
Discussion question - based on Sham Wow direct marketing commercial Have a look at the Shamwow direct marketing commercial. This spot presents itself like something from the shopping channel. but it actually aired on regular TV channels (like CBC and CTV) during prime time. How effective is this as a direct marketing piece? Why do you feel that way? Integrate what you have learned about direct marketing into your question response
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