Question
Discussion Question Part A: Why do you think JetBlue became active on more social media platforms following the February 2007 incident? Part B: Why did
Discussion Question Part A: Why do you think JetBlue became active on more social media platforms following the February 2007 incident?
Part B: Why did Twitter become the most popular social media platform for JetBlue in helping them improve customer satisfaction?
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
