Discussion Questions$11-13.$ Why are companies such as Siemens, GE$,$ Nestl$,$ and Procter & Gamble targeting the "bottom of the pyramid"$>11-14.$ Review the Chapter $4$ discussion of diffusion theory. How might an understanding of the characteristics of innovationshelo marketers succeed in emerging markets?$11-15.$ Which types of marketing communications may be necessary to launch an innovative product such as Procter & Gamble'sPUR in emerging markets? Which changes in consumer attitudes and behavior are required for successfully launching a product such as PUR?$11-16.$ Which key concepts discussed in Chapter $1$ apply to Nestl$\text{'}$s experience in Latin America?