Discussion Questions 1. What are the key commonalities of Amazon's successal strategic moves (Marketplace, Prime, AWS, Kindle)? 2. What are the key commonalities of Amazon's failed strategic moves (Auctions, A9 Search Engine, Endlesscom, Fire Phone)? 3. What divides successful strategic moves from failures? 4. J eff Bezos wrote in his Letter to Shareholders (2016}: \"I believe we are the best place in the world to fail (we have plenty of practice!), and failure and innovation are inseparable twins.\" Were Amazon's failed strategic moves truly innovative? 5. Why do investors trade Amazon's present for the ature? What should be Amazon's strategic focus for future growth