Discussion questions 1-4. Course IST 251

UDIES With its cash on hand, Apple also has many opportunities tive but that might lead to growth in new areas. Possibilities include investment in original entertainment or experiments with self-driving cars. With the drop in Apple's share price, investors do not seem confident that Apple is capable of pulling off one more major disrup- tive innovation. But the company has done it before, and it may have many more surprises in that aren't quite so disrup- store. Discussion Questions I. What are the key factors that make Apple successful, and how does each of these accom- 2. When Apple sued Samsung to protect its intellectual property rights, it won. What might plish that? be the adverse effects on consumers of Apple's victory in the smartphone market? During a student's college career, a wide variety of information systems are used in his o her classes and in his or her personal life. Is this non-integrated abundance of information systems another "blue ocean" market, and how might a company like Apple exploit such an opportunity? 4. Is Apple so successful that it cannot fail? What might Apple do to weaken its market leadership and lose its competitive advantage? Sources Alstyne, M.W.V. Parker, G. G&Choudary, S.P.(2016). Pipelines, Platforms, and the New Rules of Strategy Harvard Business Review,94(4),54-62 Carr, A. (2013). What you don't know about Apple.Fast Company, 174, 35-38 Eddy, N. 2016 January 25). Apple, Google Seltf-Driving Car Projects Impress Daimler CEO InformationWeek, hitp 324037 9,2013). Apple versus the strategy professors. Harvard Business Review, HBR Blog Network Gross, G. (2016).Supreme Court to hear Samsung's appeal in Apple design patents case. CIO.com hpwww accessed accessed September 9,2016 http://blogs hbr.org/fox/201 html, accessed September 9,2016 September 9, 2016