Discussion questions: 1.What is motivation and what are the outcomes of motivation?

2.What is involvement? How would higher levels of involvement in a product category infl uence a consumer's behaviour when purchasing products within that category?

3.The amount of exposure a brand receives is essential to its success in the marketplace. What factors influence the amount of exposure received by a brand?

4.Describe the different elements of the tri-component model of attitudes.

5.Marketers have targeted all of our senses in their attempts to reach consumers. Can you give any personal examples of how marketers have used vision, smell and colour to enhance your perception of their offerings?

6.What strategies can marketers use to attract consumers' attention? Are any of these strategies more effective than the others? Why, or why not?

7.What are the characteristics of attention? How could these characteristics affect how consumers behave?