Many Etsy sellers, for example, were not happy with the company's decision to allow the sale of manufactured goods, which is now being done by several thousand Etsy sellers. Etsy Wholesale, which has helped Etsy sellers get their goods into retal stores, is at the same time a positive and a challenge. While the initiative has Increased sales, Etsy's most powerful argument when it comes to persuading big retailers to cary products from its most prolific sellers is that the products are "homemade. But Etsy risks weakening that homemade brand by helping sellers find more efficient ways to make their products to scale their businesses. Selers complain about rising fees. which may be an artifact of Etsy's need to produce sutficient profits to satisty stockholders. Its initial listing fee was 10 cents per item and it's now 20 cents. Some also complain about the lack of traditional marketing and would ke to see Etsy take a more active role in driving traffic to its site. Recall that Etsy takes the opposite approach. It relies on its sellers to promote their Etsy stores. and benefits when the customes of individual sellers learn about Etsy more broadly Etsy also faces increased competition. Its biggest domestic competitors are Amazon, eBay, and Craigslist. in 2016 Amazon launched Amazon Handmade, which is a new store on Amazon for invited artisans to sell their handcrated goods. It's hard to know if Amazon's entry will help or hurt Etsy, f it cannibalizes Etsy's sales then that's a negative. If it increases awareness and interest in homemade goods and industry sales increase nationwide, then that's a positive. There are also several companies that have created Etsy-like platforms in foreign countries, like DaWanda in Germany and ezebee.com in Switzerland. These companies are now competing with Etsy in global markets Discussion Questions 4-34. How does Etsy create, deliver, and capture value for its shareholders? 4-35. Is Etsy's business model a standard or a disruptive business model? Explan your answer. 4-36. How is Etsy's business model different from eBay's business model for the makers of handmade goods? 4-37. In your judgment, what is the most serious chal lenge facing Etsy? To what edent does the challenge threaten Etsy's business model? How should Etsy confront the challenge? etay.com accessed Sources Etsy Homepage avalable at www. Febrary 12, 2017 S Kessler, "Bly Wants to Bring s Handmade Ware to a Brickand Monar Chan pary. May 7,2015 P Armstrong What You Dont Know About Ehy And hs 2017 y Forbes, Dec 15. 2016 Thy W pedia, www.wkipeda.comcosed Etty Economy and Changng the Way We Shop Entreprenur Marth 22, 2013 der, "hy Stoe Ner You Feer Com February 12, 2017 The