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Discussion Questions 9-8. Why has JLR prospered under the ownership of Tata Motors? 9-9. In 2016, Jaguar launched the second-generation XF sedan with a V6
Discussion Questions 9-8. Why has JLR prospered under the ownership of Tata Motors? 9-9. In 2016, Jaguar launched the second-generation XF sedan with a V6 engine and a 5-year, 60,000-mile warranty at a base price of $51,600. The new price represented a savings of approximately $5,100 from the previous model year. What is the rationale behind these changes? 9-10. Jaguar recently launched a new compact luxury cross- over, the E-Pace, whose price tops out at nearly $50,000. Observers expect it to be a high-volume, profitable addition to the Jaguar lineup. What are its prospects for success? 9-11. What do you think are the biggest challenges facing the Jaguar and Land Rover brands in the next few years
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