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Discussion Questions After viewing The Truth about the McDonald's Dollar Menu ( https://www.youtube.com/watch?v=UXYJYeSxANw ) video posted in the Learning Activities for this week, answer the
Discussion Questions
After viewing "The Truth about the McDonald's Dollar Menu ( https://www.youtube.com/watch?v=UXYJYeSxANw )" video posted in the Learning Activities for this week, answer the following:
- Apply the Marketing Mix to the McDonald's Dollar Menu (explain fully)
- Analyze how the McDonald's Dollar Menu has evolved over time to meet the needs of the customer. (explain fully)
- Are you a patron of McDonald's? If so, how often? Do you purchase the Dollar Menu?
- Do you view the Dollar Menu as advertising, marketing, promotion, or a combination? (explain fully)
- How is McDonald's tapping into their customer's wants and needs? (explain fully)
- What are your takeaways after viewing the video? Do you feel differently about the McDonald's brand?
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Fundamentals Of Management
Authors: Ricky Griffin
10th Edition
0357517342, 978-0357517345
