Discussion Questions Do you think that this perceptual map was used for: As the original identification of the market gap of the iPhone As a guide to designers and developers to keep focused on the fina product and its benets As a launch presentation technique only As a way of clearly communicating to consumers the unique benefit {positioning} of the iPhone As a simple diagram to encourage the media and bioggers to communicate the iPhone's pointofdifference Given that Apple was new to smart phone technology at the time. d you think that there was a risk of being too ambitious in the marketpiace? in otherwords. can new competitors use technologyt leapfrog the market? In what other marketsiindustries have new players taken over mark leadership using breakthrough technology? Were there other attributes that Appie could have considered for th perceptual map design? Or are these the two most important attributes in a consumer's purchase decision? Given that Apple's approach to finding a market gap is clearly show here. what is stopping their competitors from leapfrogging them back? [That is, how does Apple now retain its market leadeiship position?)