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Discussion questions What is the product being sold, What's the pricing strategy, What's the promotionalstrategy, What's the distribution strategy, who is the customer target? What
Discussion questions
What is the product being sold, What's the pricing strategy, What's the promotionalstrategy, What's the distribution strategy, who is the customer target?
What is the Brand Promise, What's the evidence to support that promise, what are theemotional & rational benefits, What's the value proposition of the brand
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