Discussion Questions/Assignments 

1.What  steps should  the  Smith's take  to  evaluate the  foundation stabilization system?

2.What are the potential liabilities of a system failure for the company?

3.Assuming the company launches the system as one of  their  products, what  is  the potential  impact  on sales, costs, profits, and return on investment?

4.What  would be  the  key elements  of  a marketing  plan for the system? Who should be targeted? How should the system be priced and promoted?