Discussion

STP

Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is useful when creating communications plans since it helps marketers to priorities propositions and then develop and deliver personalized and relevant messages to engage with different audiences.

https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/

analyze the STP of a local business in Bangkok, Thailand. Discuss how their market positioning and targeting strategies are related.

Note: References are required to credit the sources of the information used in your discussion.