Discussion

STP

Today, Segmentation, Targeting and Positioning (STP) is a familiar strategic approach in Modern Marketing. It is useful when creating communications plans since it helps marketers to priorities propositions and then develop and deliver personalized and relevant messages to engage with different audiences.

Using what you have learned in class, from the book and from online sources, analyze the STP of the organic cosmetics company in Thailand. Discuss how their market positioning and targeting strategies are related.

https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/

Note: References are required to credit the sources of the information used in your discussion.