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Discussion Topic Closely review Section 8-4b- Product Extension and Refinement. Companies must continually evaluate ways to keep their products relevant. This will typically entail product
Discussion Topic Closely review Section 8-4b- Product Extension and Refinement. Companies must continually evaluate ways to keep their products relevant. This will typically entail product extensions and/or refinements. 1. Define Product Extension. Give an example of an everyday product that has maintained relevance because of effective product extensions. 2. Define Product Refinement. Give an example of an everyday product that has maintained relevance because of effective product refinements
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