Question
Disk City, Inc. is a retailer for digital video disks. The projected net income for the current year is $2,050,000 based on a sales volume
Disk City, Inc. is a retailer for digital video disks. The projected net income for the current year is $2,050,000 based on a sales volume of 290,000 video disks. Disk City has been selling the disks for $17 each. The variable costs consist of the $6 unit purchase price of the disks and a handling cost of $2 per disk. Disk Citys annual fixed costs are $560,000. Management is planning for the coming year, when it expects that the unit purchase price of the video disks will increase 30 percent (ignore income tax).
In order to cover a 30 percent increase in the disks purchase price for the coming year and still maintain the current contribution-margin ratio, what selling price per disk must Disk City establish for the coming year? (Do not round intermediate calculations. Round your final answer to 2 decimal places.)
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