Disney Entertainment recently reported sector income from operations, revenue, and invested assets as follows:

• Media Networks: The ABC television and radio network, Disney channel, ESPN, A&E, E!, and Disney.com
• Parks and Resorts: Disney World Resort, Disneyland, Disney Cruise Line, and other resort properties
• Studio Entertainment: Disney Entertainment, which releases films by Pixar Animation Studios, Marvel Studios, Disney/Lucasfilm, and Touchstone Pictures
• Consumer Products: Character merchandising, Disney stores, books, and magazines

Disney recently reported sector income from operations, revenue, and invested assets (in millions) as follows:

	Income from Operations		Revenue		Invested Assets
Media Networks	$174,652		$650,300		$929,000
Parks and Resorts	75,891		493,600		617,000
Studio Entertainment	9,855		328,500		365,000
Consumer Products	82,467		336,600		187,000

a. Use the DuPont formula to determine the rate of return on investment for the four Disney Entertainment sectors. Round Profit Margin, ROI to one decimal place and Investment Turnover to two decimal places.

	Profit Margin	Investment Turnover	ROI
Media Networks	fill in the blank 1%	fill in the blank 2	fill in the blank 3%
Parks and Resorts	fill in the blank 4%	fill in the blank 5	fill in the blank 6%
Studio Entertainment	fill in the blank 7%	fill in the blank 8	fill in the blank 9%
Consumer Products	fill in the blank 10%	fill in the blank 11	fill in the blank 12%

b. How do the four sectors differ in their profit margin, investment turnover, and return on investment?

Media NetworksStudio EntertainmentParks and ResortsConsumer Products

has the highest profit margin, while

Media NetworksStudio EntertainmentParks and ResortsConsumer Products

has the lowest profit margin.

Media NetworksStudio EntertainmentParks and ResortsConsumer Products

has the highest return on investment, while

Media NetworksStudio EntertainmentParks and ResortsConsumer Products

has the lowest return on investment.