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Disney is considering distributing a new movie in Japan. There are costs to entering the market, including dubbing voices into Japanese and adapting promotional material
Disney is considering distributing a new movie in Japan. There are costs to entering the market, including dubbing voices into Japanese and adapting promotional material to local tastes. There is uncertainty about the profit that will be generated. The distribution of profits (in millions of dollars) is as follows. Disney has a 30% chance of getting a profit of 21, a 20% chance of getting a profit of 6 and 50% chance of losing 10. O The expected value of profits is less than zero. The standard deviation of profits is less than 10 (million). O Disney would definitely not distribute this movie in Japan if it were risk averse. O Disney would definitely distribute this movie in Japan if it were risk neutral.Kiyoko, Disney's manager responsible for Japan, is risk averse. Her utility function is given by U(X) = (X + 16)05, where X is Disney's profit from the project. Use the data from the previous question. If Disney does not distribute the movie in Japan then X is 0. O Kiyoko's expected utility from this project is less than zero. O Kiyoko would decide against the project. O Kiyoko would decide in favour of the project. O There is insufficient information to answer this
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