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Disney Star 1 . What entry - strategy did Disney take to enter India and how this strategy complemented the global strategy of Disney? 2

Disney Star
1. What entry-strategy did Disney take to enter India and how this strategy
complemented the global strategy of Disney?
2. Explain the acquisitions of Disney in terms of diversification strategy.
3. How the localisation strategy as opposed to cost-reduction strategy in India was shaped by competitive forces within the Indian market?
4. Now since Sony-Zee merger has been broken, argue please, should Disney sell its operations in India to Reliance-Viacom?

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